Using the tools in tandem, brands can build more efficient content creation processes and feed marketers’ ever-growing demands for personalized content.įrom a marketing resource management (MRM) perspective, Adobe’s entering a crowded field of MRM vendors that couple content production workflows with a DAM. Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM ) and a work management tool that can handle all the planning and collaboration aspects of content production workflows. Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies.
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